Weight Loss 101

August 14, 2010

Today we’re talking losing weight.

I am going to do my best to give you a concise strategy for losing weight – one which is both manageable and sustainable (unlike the majority of diets people go on).

Here are the key things to remember:

  • Eat Less
  • Move More
  • Be consistent with the above (90% is fine, the difference between 90% and 100% is actually pretty insignificant in terms of results)

It’s all about calories in vs. calories out at the end of the day.

Here is an example; let’s say your body maintains its bodyweight at 2,500 calories. If you want to lose weight, you need to create a deficit, plain and simple.

And the way you create that deficit is either by consuming less calories (eating less) or increasing activity (moving more). Generally a deficit of between 250-500 calories is a good start. So let’s say we went with 500, eating 250 calories less and doing a 250 calorie workout per day would do the job.

If you do this on a consistent basis, you will lose weight and when you hit a plateau and you want to push things further, you simply need to adjust how much you eat and how much activity you do.

Generally it’s best to do most of the controlling with diet but further down the line you’ll most likely be doing a fair bit of activity to achieve sub 12% levels of leanness. (For example, to maintain 168lbs @ 12.5% bodyfat, I was consistently eating 1,800 calories a day and do 5 hours of cardio per week – not pretty)

Let’s face it though, 90% of people are not willing to count calories and unless you want to be particularly lean, it’s probably not necessary… so we’ll leave calorie talk there. The only reason I wanted to talk about them is to explain the calorie in vs. out scenario and the importance of creating a deficit.

For most people, a change in their eating habits and a decent plan for being active is all that is required to shed some weight. For example, I reduced my weight from 215lbs to 190lbs by simply doing this and then used a more detailed calorie counting plan to go from 190lbs to 168lbs.  So I was able to lose 25lbs by simply changing my eating habits and having a decent plan for being active.

So let’s start with the eating bit as it’s the most important. And again, there are probably more effective ways to lose fat than this, but I am trying to keep it as simple and manageable as possible so that you will actually stick with it consistently.

Diet

There are two things we’ll focus on – eating less and restricting carbohydrates. These are the two things that worked incredibly well for me and seem to be a consistent amongst those in the knowhow of manipulating bodyweight.

Here is how I want you to eat, Mon to Fri.

Skip Breakfast

The reason I want you to skip breakfast is that for most people it’s the best strategy for ensuring you eat less. Simply put, once you start eating, you kind of get into the habit of wanting to eat more and let’s face it the later you start eating, the less time you have in the day to physically cram food into your mouth. You’ll feel hungry in the mornings at first, but it’ll soon go away, just focus on being busy and you’ll probably find you are more productive each day as a result.

Lunch

Have a well balanced (protein, carbohydrates and fat) meal here, but be conscious of keeping your carbohydrates to a small/medium portion.

So for example, a chicken sandwich with some mayo (chicken = lean protein, bread = carbohydrates and mayo = fat)

or

Pasta Bolognese (beef = protein/fat, pasta and sauce = carbohydrates)

You get the idea, just aim for a pretty clean, well balanced meal and don’t go overboard on carbohydrates. As many vegetables as you want (the fibre content of them offsets the carbohydrates).

Evening Meal

Here we’re going to shoot for a protein heavy, medium fat and low carbohydrate meal. So a chicken salad with oil/nuts or any type of meat with vegetables etc. Again, as many vegetables as you want.

As for snacking, try to keep it to a minimum but if you do, stick to healthy, low calorie options such as fruit, perhaps a granola bar etc.

Some other tips – drink lots of water, learn to like diet sodas as they contain no calories and you can drink as much of them as you want and they make you feel full.

And that’s it Mon – Fri.

  • Skip Breakfast
  • Lunch – Well balanced meal, being conscious of carbohydrate intake
  • Evening Meal – Low carbohydrate meal

Now, on the face of it, this might seem a bit extreme. Even as I type it, I am starting to think that perhaps this is not enough calories, but wait for the best bit….. The Weekend.

The Weekend

At the weekend, we have more freedom, so pretty much do what you like. Just don’t be an absolute PIG. If you nailed Mon – Fri perfectly, letting loose at the weekend should be viable.

The eating like a PIG bit is important though. Remember the calories in vs out bit? If you eat insane amounts of food at the weekend, you may well end up creating an overall surplus or maintenance scenario for the overall week, which means you’ll gain or stay at the same weight.

Generally speaking though, if you followed Mon – Fri as outlined, you can relax and be normal on weekends. Have a nice breakfast with your loved one, eat out at lunch and a nice hearty meal in the evening. Just remember, you don’t ALWAYS have to have dessert ;)

The reason this diet is manageable is you only have to follow 5 strict days with an end in sight – 2 days of completely relaxing and not worrying about dieting.

Activity

I’m not going to go into detail here as it’s a pretty big topic in itself, but simply make sure you are as active as possible.

Aim to get into the gym 2-3 times a week and do some form of activity. Don’t shy from the weights either – 30 mins weights/30mins cardio is a pretty decent session. Do that’s 3 times a week and you should be set. On top of that simply be conscious about moving around a bit more – bike or walk instead of drive, go for an evening stroll. Whatever – just move about as much as you can.

Wrap Up

If you eat very clean and restrict carbohydrates Mon – Fri and also do 2-3 hours of activity on a weekly basis, you should be able to shed some decent weight. Lets face it right now you’re eating too much or probably not being very active (or both!) so simply doing this should be enough for how much 90% of people want to lose.

If you find yourself not losing weight, then you’re probably pigging out too much at the weekend, reign it in a little, make sure Mon – Fri is spot on and considering moving about a bit more.

And if you end up losing quite a bit of weight, but then stall and want to push things further, then is probably the time to consider a more detailed approach such as counting calories and being stricter on weekends.

If you have any questions, ask away!

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Hating on SEO

June 16, 2010

Today I’m hating on SEO. For those of you that are not aware, SEO stands for ’search engine optimization’.

In short it’s the practice of optimizing your website so that it ranks high in search engine results. There are normally two main focuses – the actual content itself and technical optimization.

Let’s face it; search engine traffic is a BIG DEAL. Just one quick look at the web stats for one of my sites shows that Google is responsible for 68% of my visits in the last 30 days. Mind blowing really…

So it’s easy to see how we’ve become obsessed with SEO. Get it wrong and your site could just be one of a billion floating around in internet ghost town. Get it right and it can blow up your site and translate into significant revenue (depending on what type of site you run).

So why am I hating on SEO you ask?

Firstly, because people just seem to have become utterly obsessed with it. They sit there hammering out key word rich content and building incoming links on a daily basis and seem to launch a new website or blog every week. If only they spared a thought for the poor souls that have to read this nonsense?

And of course, most are too lazy to do it themselves, so they just farm it out to an SEO company promising top page results.

The sad thing is that because there are so many SEO cowboys out there, there’s a good chance that they will do something silly (duplicate content, dodgy code or using suspect software to short cut work) and this will actually result in one of the important search engines penalizing/blacklisting your site.

The end result? Uninteresting, inaccurate content, poor quality incoming links, a website which normally looks a bit odd to the reader (because it has been optimized for the search engines over the reader) and a good chance you may get blacklisted.

EPIC fail.

Now to be fair, those obsessed with SEO normally do build higher levels of visits to their site. So, it’s all good right?

Maybe not….

What’s the point in just having more visits if it’s just numbers in your web stats? Surely you want people to actually find your website content useful and maybe even enjoy it? Surely you want to be able trigger some type of call to action or to be able monetize your audience in some way?

This is what people forget. Purely building more visits is useless if when people go to your site, they quickly leave when they realize it’s a bit…. eh…

The other factor in all of this is when people get so obsessed with SEO, they normally put more time and energy into it and then neglect the actual content, service or product they want to offer and if you don’t have this, you’re dead anyway.

Ok, so I’ve hated/ranted enough, so in my bid to give you some good, useful content – here are my top tips for what counts in SEO land. This stuff can get fairly in depth, so I am keeping it pretty short on purpose (I have a day job too!), if you have any questions about it, just ask in the comments.

1. Title Tags and Descriptions

First of all, get your titles and descriptions in good shape (these actually reside in the code of the page). The reason these are important is because when you do a Google search this is what is displayed to the user and ultimately plays a big part in their decision to click through to your site or not.

Here is an example:

Don’t get all bent out of shape trying to craft the most perfect titles and descriptions, just keep them meaningful (they should be an accurate representation to the content), key word rich and concise.

I normally go for the following format for the title tag:

Page Title | Site name

So using the picture above as the example, an article on my Wannabebig site called ‘Eating Optimally for Massive Size and Strength’ would be:

Eating Optimally for Massive Size and Strength | Wannabebig

And my description is normally a short sentence which helps sell the article and summarizes what the content is about. So, for the ‘ Eating Optimally for Massive Size and Strength’ article it looks like this:

If you can control daily insulin releases by eating the right foods at the right time, you can start to unlock your true growth potential!

And that’s it. Leave alone and resist the temptation to keep fiddling about with them.

2. Search Engine Friendly urls

Keep your urls key word rich and a sensible structure and leave it at that. So for example the url for my article referenced above is http://www.wannabebig.com/diet-and-nutrition/eating-optimally-for-massive-size-and-strength/

3. Frequent, good quality content

Search engines like frequently updated, key word rich content. The trick is making sure that first and foremost your content is something that your reader base will enjoy and find useful and/or effectively sells your product or service.  In fact, I would urge you to write it for your reader first before evening thinking about SEO.

Once you are happy with it, give it a key word rich title (not the same as the above title we talked about, think chapter in a book title) and then go back through the content and see if there is an opportunity to make the body of the content a little more key word rich (without sacrificing the quality/flow).

Lastly, aim to update your site with new content a couple of times a week. Search engines like sites who update frequently and on a simpler level the more content you have, the more content that can be indexed.

If you run a reasonably static site, consider adding a blog as this will give you an excellent way to create short pieces of content on a frequent basis.

Bottom line – frequent, good quality content builds high quality traffic – that’s the plain truth.

4. Quality incoming links

Incoming links are very important and there are two factors here – quantity and quality.

There are normally two ways to build good quality incoming links. Strangely enough, high quality content organically builds incoming links because you will find people will read your content and then WANT to reference and link to it form their site.

You could also go out and ask for them for a link back or trade links with other sites (just bear in mind external links on your own site can affect your search engine rankings). The bigger and better ranked the sites linking to you, the better your search engine benefit.

And that’s it.

Just focus on those 4 things and again don’t get all obsessive about it, it should only be a small part of what you concern yourself with. Producing a good looking, usable site with frequently updated, high quality content is 98% of the battle. So why spend huge amounts of time on the other 2%?

And don’t always worry about the pure numbers. HIGH quality traffic means more than just pure traffic. Care about things like the length of site visit, what content people are reading more often, the most exited piece of content and the level of interaction from your readers (comments etc). It’s better to have a small, loyal and interested reader base, than just big numbers of people landing on your site, but leaving after 5 seconds.

A Great Example

I want to leave you with a good example of a guy who I think is getting it spot on.

Nate Green runs a lifestyle blog called The Nate Green Experience, and to be frank I’m in awe (but not surprised) of how he has built a really high quality online following. I doubt his overall site numbers are massive, but you can tell from the comments on his blog that his reader base really enjoy and appreciate his content.

His blog posts often get 50+ genuine comments and his site is one of a handful that sit in my Google Reader.

Nate is nailing it, check this out:

- Good looking, usable site – check
- Sensible title and description tags – check
- Frequent, good quality content – check
- Incoming links – to be fair, I haven’t checked but my guess is that he has some decent people linking to his content and I know he writes exclusively for a very popular online magazine which links back to his site – bingo!

And I bet if you asked Nate what he does from a search engine perspective, he would probably just tell you he doesn’t focus on it too much, he just focuses on good content.

If there is one thing you take away from this post it should be that everything has a habit of falling into place when you just create a good looking, usable site with frequently updated, high quality content :)

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Don’t Just Sell to Your Customers – Educate Them!

June 8, 2010

This is why I love reading books. In each book I read there are a couple of take home messages that really hit home. And it doesn’t have to be an outstanding book, sometimes even an overall average book can have just one very relevant take home message that makes a massive difference to you.
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Using Your Time Efficiently

March 26, 2010

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‘I just didn’t have enough time…..’
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Goal Setting made simple

February 21, 2010

Over the last 10 years or so I have either listened to or read at least 30 different systems of setting life goals. I’m glad I did because over the years I have ended up taking bits from each one and narrowed it down into something that works for me.
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